Powered by Inspiration, Innovation and Integrity

Established in 2002 by co-founders Saul Sacks and Dan Jankelow, Incredible Group Inc. has become a prominent distributor specializing in toys, licensed products, party favors, novelty items and promotional/incentive products in Canada and the USA. With three major divisions - Incredible Play, Incredible Novelties and Incredible Incentives - we service and supply the most reputable retailers and organizations in the world.

Originally founded as Incredible Novelties Inc., the company has experienced dramatic growth over the last few years as a result of strategic retail and wholesale alliances, a strong independent account base, and the infusion of integrating all three corporate divisions into one full service powerhouse. This aggressive and first of its kind strategic plan offers clients an all-in-one service approach across sales, creative and design, sourcing, import and export, administrative, online and logistics, for the ultimate in innovative ideas, excellence in service and endless possibilities.

Our Canadian operation, headquartered in Toronto, boasts a 25,000 square foot head office and main distribution centre along with a secondary 50,000 square foot warehouse. Our global offices are located in Buffalo, NY with a warehouse in Sparks, Nevada and an office in Hong Kong allowing our clients to benefit from a wide network of integrated industry expertise, experience and resources.

Incredible Group Inc. is privately owned, with an excellent reputation in the retail and the promotional industry for quality, reliability and most importantly uniqueness.



Incredible Novelties Inc. was formed in their parent’s basement specializing in the entertainment industry. By end of year, the company had grown enough to move into their first office and warehouse.


Creation of the Incredible Incentives division, specializing in promotional products


Incredible Novelties Inc. expanded into retail distribution across Canada


Incredible Novelties Inc. expanded with a new office in Vancouver, BC


Incredible Novelties Inc. purchased a pool float distribution company, making yet another big splash in the industry


Incredible Novelties Inc. began creating their own product lines and later that year had their first big hit with “Sands Alive!” in Canada


Incredible Novelties Inc. expanded to US market and began a fruitful partnership with Globber USA with a new office in Buffalo, NY.


After 19 years of operation, Incredible Group Inc. was established as parent company to three divisions: Incredible Play, Incredible Novelties, and Incredible Incentives


October 2023 we opened an office in Hong Kong and 2 Quality Control offices in Dongguan and Ningbo China


Meet Saul and Dan, your go-to guys for all things incredible!

These familiar faces are well-known in the industry
with a 20 year track record of delivering exciting products,
inspired solutions and on trend, innovative ideas to clients of all sizes.


Saul Sacks

President, Incredible Group Inc.

Ask Saul what his dream superpower is and his answer is to walk on water. When he is not day dreaming, he’s training for Ironman competitions, camping, travelling, reading or obsessing about sports.

Saul is one half of the incredible team who founded the company with a mere $1,000 total investment! He is driven by his passion to create and develop incredible products with a team who inspires him every day.

Karaoke Song: “Barbie Girl”
Binge Watch Show: “Fresh Prince of Bel-Air”
Fave Meal: Kraft Dinner


Dan Jankelow

CEO, Incredible Group Inc.

Dan is the other half of the incredible team who founded the company. This half’s dream superpower is mindreading! Dan is a concert-going dad whose proudest moments are with his kids.

Dan is constantly inspired by the innovative team around him that truly makes the Incredible Group incredible! Dan is also proud of his work hard, play hard philosophy with his lifelong friend, Saul!

Karaoke Song: “Another One Bites The Dust"
Binge Watch Show: “Survivor”
Fave Meal: Pizza